Overcoming GenAI Fatigue

This speech explores why many retailers are feeling GenAI fatigue, what meaningful alternatives exist, where GenAI’s true sweet spot lies, and how organisations can step forward without regret.

Many retailers today are finding themselves at a crossroads. They are eager to innovate with GenAI but they have grown weary of overhyped promises, mounting costs, and higher levels of business risk.

EXPLORING SMARTER ALTERNATIVES

There is no doubt that GenAI will feature in retailers’ strategic plans. However, alternative technologies will feature as well, not only in the short-term but also the long term.
— Eric Bruzek